Diane Be True champions a holistic approach to beauty — where self-care and sustainability go hand in hand. Formulated with 90% naturally derived ingredients and organic oils, each vegan, additive-free product delivers effective, eco-friendly results.
With bottles made from 96% recycled plastic and ingredients ethically sourced from initiatives like Morocco’s Green Plan, Be True turns your daily routine into a meaningful ritual for the planet.
Employing sustainable methods is important to us. One of our key ingredients, prickly pear cactus, is responsibly sourced from Morocco as part of the Green Moroccan Plan. This not only supports the local community by generating income and employment opportunities but also promotes eco-friendly practices. Additionally, we prioritize upcycling materials such as rose petals and those sourced from Madagascar to minimize waste.
Shampoo bottles are made of 96% recycled plastic. Refill packaging contains 82% less plastic.
Formulated with organic oils and 90% naturally derived ingredients.
No Sulfates. No Parabens. No Synthetic Dyes. No Mineral Oil. No Ethanol
Animals are our friends and we promise to never test on animals.
