Introducing the World of Diane

Diane is a family of Japanese haircare lines united by a single belief: beautiful hair begins with thoughtful care. Whether you seek clean, vegan formulas, rich botanical blends, or high-performance repair — there’s a Diane for every lifestyle.

Diane Be True

Diane Be True champions a holistic approach to beauty — where self-care and sustainability go hand in hand. Formulated with 90% naturally derived ingredients and organic oils, each vegan, additive-free product delivers effective, eco-friendly results.

With bottles made from 96% recycled plastic and ingredients ethically sourced from initiatives like Morocco’s Green Plan, Be True turns your daily routine into a meaningful ritual for the planet.

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Diane Bonheur

Diane Bonheur is a celebration of craftsmanship and connection — from soil to seed to bottle. Each formula features 98% organic ingredients, including single-origin cold-pressed oils and fine fragrances harvested in Grasse, France.

Every step honors fair trade, traceability, and sustainability — creating a harmony between nature, farmers, and beauty itself.

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Diane Perfect Beauty

Diane Perfect Beauty harnesses the power of Beauty Keratin — a proprietary blend designed to repair, smooth, and enhance radiance from root to tip. Enriched with organic Moroccan Argan Oil, each formula targets specific hair needs like frizz, damage, or oily scalp while keeping hair soft and color-safe.

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Diane Botanical

Formulated with over 90% natural ingredients, Diane Botanical offers gentle, sulfate-free care perfect for daily use by everyone — from adults to kids. Enriched with organic plant extracts like chamomile, lavender, and rosemary, it delivers deep hydration without harsh additives.

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Hello, Diane!

Made for fast-paced lifestyles, Hello, Diane! simplifies your routine without compromise. Powered by keratin, argan oil, and silk protein, these multitasking formulas repair, hydrate, and protect — all while staying light and scalp-friendly.

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